About the author of the Design using AI series
Professor Neal Hettinger found it a challenge to find a graphic design book that would be understandable and remembered by students, professionals, and marketers.
When affordable artificial intelligence generators became available to graphic designers, it became virtually impossible to find a knowledgeable teaching book.
Neal is the author Of Modern Graphic Design With Artificial Intelligence-AI. Based on his experience and education, he wanted to explain the creative process of visual design. The book connects the software, including artificial intelligence generators, to design solutions.
He has written a graphic design book that explains the creative process of visual design to students and connects the software, including artificial intelligence generators, to create design solutions. Professor Hettinger truly enjoys teaching students how to see and understand the art of graphic design.
While he was a managing partner at The Lead Pencil Advertising and Design Firm in Los Angeles, Neal decided to move his family to the middle of the United States. In Oklahoma City, he started his own graphic design firm that specializes in graphic marketing, visual websites, UX software, and UI workflow platforms.
His client list has included Nissan Motors®, Universal Studios, Paramount Pictures, Academy Awards®, Pioneer Electronics, and because of his martial arts background he even helped design products. Neal designed for the UFC®, adidas®, and Century Martial Arts Supplies. Publications like The New York Times have quoted him, and Neal has written articles for various print magazines like Layers, as well as numerous online journals and websites.
Learn about his interests.
HDG excels in branding your company through brochures, flyers, catalogs, and more. We integrate internet advertising, online articles, and posts into our campaigns, using AI where beneficial to save you time and money.
Your company needs a strong online presence with a website, AdWords, and emails. As your advertising agency and graphic design firm, we create, design, and develop unique, user-friendly websites. You have the final say on everything. We ensure your website stays current without overwhelming you, managing the process to fit your schedule.
We leverage the latest software and design techniques, focusing on technical prowess and creativity. Our team produces exceptional designs that resonate with modern audiences. HDG’s interactive designs blend theory with hands-on practice, ensuring your message is memorable.
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In today’s fast-paced world, consumers encounter 2,000 to 5,000 messages daily, according to the New York Times. To cut through this noise, your design must stand out, make sense, and resonate with your target market. It’s essential to create memorable designs that consistently reinforce your branding.
We believe every campaign should be both creative and results-driven. Artificial intelligence is transforming our daily lives, influencing communication, employment, and human relationships. Our expertise in marketing design is built on years of experience and a deep understanding of consumer behavior. We craft visually compelling and strategically sound campaigns that capture attention and drive engagement. Our designs are tailored to meet your brand’s unique needs, ensuring every element aligns with your overall marketing goals.
While we use AI to achieve the best product, we do not rely on it for branding or logos. Your company needs original and copyrightable solutions.
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As software developers, we specialize in creating tailored solutions for home inspectors, termite inspectors, roofers, and HVAC contractors. We begin with in-depth consultations and shadowing to understand workflows and requirements, ensuring our software meets specific needs.
We emphasize user experience (UX) and user interface (UI) design, making our software functional and user-friendly. Our development process includes rigorous beta testing and field tests, with selected users testing the software in real-life scenarios. This ensures the software is optimized to save time and enhance productivity.
We understand the importance of reliable software in real-world conditions. Our commitment to excellence in UX and UI design, combined with comprehensive testing, ensures we deliver high-quality software solutions our clients can depend on.
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Discover how AI can revolutionize business design and elevate creative marketing skills for better results. We’ll cover aspects such as structure, tone, style, format, and audience targeting. During the mini practice segment, students have the opportunity to write and improve a prompt.
Additionally, I demonstrate various AI uses, including drafting emails and letters, summarizing long articles, planning simple projects, generating checklists, and introducing tools for visual, image, and photo editing. We will also explore practical AI applications in daily routines, such as learning, and organizing notes.
Through a mini practice session, attendees discover how to build reusable prompts for personal use by choosing a real-life task and solving it with AI.
Previous seminars for the Univeristy of Tulsa, Rotary clubs, OKC Contractors Guild, Seminars for businesses and marketers.
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” I enjoy teaching how to see the art in design.”
Neal Hettinger’s academic background includes a Master of Arts degree in Mass Communications and a Bachelor of Arts degree in Graphic Arts, with a minor in English. His intention was to teach, but a professor gave some insightful advice: “Acquire experience—then teach. To teach now is to pass on what your professors taught you.” His expertise grew by working at design firms and advertising agencies in Los Angeles, Nashville, Oklahoma City, and Birmingham.
Neal began his teaching career as an adjunct at Oklahoma City’s Community College, where he received the Outstanding Adjunct Professor award. He has also been a professor at the Oklahoma State University Institute of Technology. Neal embraces technology and teaches it as an additional tool for a creative soul.
As a professor, it was a challenge to find a graphic design textbook that serves as a worthwhile resource. To create the class, professors must read multiple publications to teach fundamental industry terms, techniques, tricks, and the rules of digital design in a way that students will understand and remember. As an experienced graphic artist and adjunct professor, Professor Hettinger saw the need for a graphic design textbook that is more than an explanation of the rules and techniques.