See the art in graphic design.
Modern Graphic Design with AI teaches how to create compelling solutions utilizing graphic design principles, integrated with software and artificial intelligence.
BOOK DETAILS
Author: Hettinger
ISBN-13: 9781965190968
Publisher: Global Publishings
Publication date: 12/11/2024
Pages: 294
Language: English
Product dimensions:
6.0″(w) x 9.0″(h) x 0.80″(d)
Effective graphic design is not haphazard. Learn how the elements have relationships to each other. Overcome the three main areas that graphic designers struggle with to creating professional solutions.
The author Neal Hettinger has taught at the university level and worked as graphic designer in markets such as Los Angles with clients that included Nissan Motors, Universal Studios, Paramount Pictures, Adidas, and Pioneer Electronics.
CATEGORIES
COM100000 COMPUTERS / Artificial Intelligence / Generative AI *
DES007000 DESIGN / Graphic Arts / General
EDU039000 EDUCATION / Computers & Technology
Whether you’re just beginning to experiment with design or have years of experience, I believe you will find in this book both practical strategies and a sense of possibility for how AI can unlock new dimensions in your creative practice.
Dr. Jennifer Woolston
Dean of Arts, English, and Humanities
Oklahoma City Community College
This book introduces the processes and opportunities, showing you, how Artificial Intelligence can enhance, not hinder, the artistic process.
Christian Bradley
Served as a Chair, Dean, and Instructor of digital art-based degree programs for over twenty years.
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Brief overview of the chapters of Modern Graphic Design with AI
This book has a new approach to teaching. It shows how to apply the principles and types of software including artificial intelligence to apply to graphic design projects. Modern Graphic Design with AI includes: Learning Objectives for each chapter; 200 Professional vocabulary terms; Self-Quizz
Chapter 1
The study of graphic design
- The professional designer-artist
- The journey begins
- About this book
- The eight steps of the design process
- Where designers struggle
- Freelancer
- The comfort circle
- Publishing design terms
- Technical terms of graphic design
- Titles in companies and firms
- Demonstration – Thumbnail use
Chapter 2
The fundamentals of composition
- The need for graphic design
- Inspiration
- The basics of compelling compositions
- Layout structure
- Image Focus
- Design Virtuosos
- Report On Two Graphic Designers
Chapter 3
Using the elements
- The basics
- Compelling graphic design
- Graphic design file types
- Five components of strong graphic design solutions
- Shape theory
- Text theory
- The rules of engaging design
- In Time, All Solutions Appear
- Learning Library Exercise — Lines
Chapter 4
Designing with artificial intelligence tools
- AI will change graphic design
- Creating written content
- ChatGPT is a helpful tool
- Using AI tools to create images
- AI Generation in Adobe Firefly
- Use design terms with AI
- AI Generation in Adobe Express
- AI generation of magazine print ad headline.
- AI Generation in Adobe Photoshop
- AI Generation in Adobe Illustrator
- AI generation of Flat Design Style
- AI generation icon for company logo.
- QR Generation in Adobe Express
- Layout AI creations with InDesign
Chapter 5
Typography is more than a pretty face
- Fonts have different faces
- Fonts have a history
- Printing press changed communication
- Usage of Type
- Type as an image
- Demonstration: Stylizing Type
- Portfolio Building Assignment – Stylizing Type
Chapter 6
Typographers make it look easy
- The basics
- Compelling graphic design
- Graphic design file types
- Five components of strong graphic design solutions
- Shape theory
- Text theory
- The rules of engaging design
- In Time, All Solutions Appear
- Learning Library Exercise — Lines
Chapter 7
Logo design with purpose
- The purpose of a company brand
- Logo issues created by designers
- Breaking the rules of logo design
- The basic parts of a logo
- Inspiration from various sources
- The logo design journey
- The case to hire a professional
- Influential logo designers
- Logos with hidden items
- Demonstration: Logo design
- Portfolio Building Assignment — Restaurant logo design
Chapter 8
Color by any other name
- Color in graphic design
- The psychology of colors
- The power of color
- Understanding how we see color
- The medium decides the color system
- Color focuses the audience and client
- Coloring time
- Demonstration: Building an image sampling color palette
Chapter 9
Space and the mind
- All visual designs use space
- The fundamental element
- Depth in design works because of space
- Principle of Unity
- Gestalt theories lead to cohesive design
- Learning Library Exercise — Logo designers
- Self-Quiz
Chapter 10
Design repeats itself
- More than an opinion
- Design movements
- Early Graphic design styles
- Arts and Crafts movement
- Art Nouveau Movement
- Constructivism Movement
- Art Deco Movement
- Swiss Design Movement
- Pop Art Movement
- Portfolio Building Assignment– Gestalt Designs
Chapter 11
Present day design styles
- Promotional marketing materials
- Minimalism style
- Maximalism style
- Graffiti style
- Digitalism style
- Vintage style
- Flat style
- Learning Library Exercise –Design Styles
Chapter 12
Business card design
- Vital to business
- Business card printing
- Matching color
- Layout options
- The fun begins with design
- Lorem ipsum
- Critique Demonstration — Business Cards
- Portfolio Building Assignment – Business Card
Chapter 13
Marketing design
- Flyer as print media
- Formats
- Understanding measurements
- The function is the design
- A flyer is not an ad
- Designing the marketing pieces
- Trifold brochure design
- Case Study 13A [The ‘create a story’ trifold ]
- Case Study 13B: [The no space flyer]
- Case Study 13C [The TOO many words flyer]
- Case Study 13D [The “minimalist” cover]
- Learning Library Exercise — Color palettes for this year
Chapter 14
Web design fundamentals
- Internet browsers
- Search engines
- The purpose of a webpage
- Types of layouts
- Cannot completely control the layout
- The need for speed
- Engaging the visitor
- User experience vs User Interface
- The user interface
- Brief explanation of website code
- Basic website elements
- Web design software
- Web design job outlook
- Portfolio Building Assignment – Use AI to create A Flyer
Chapter 15
The future of graphic design
- Color trends
- Three-dimensional design
- Mixed media design
- Motion graphic design
- AI-generated design
- The future of typography
- Graphic design job outlook
- Portfolio Building Assignment – Menu and Business Card Design
- Final Progress Measurement
Artificial intelligence is revolutionizing the fun, challenging, and creative profession of graphic design. Whether you are a graphic designer, marketer, educator, or student, you will benefit from the explanations of AI, the analysis of different graphic design styles, and how to apply the tricks of the trade to strengthen concepts with this comprehensive book.
Approaches to visual communication can boost students’ portfolios. Professors can enhance curriculums with the learning objectives, quizzes, AI scenarios, and projects included in this textbook.
