skills. history. techniques.
Learn about graphic design and how to apply the tools including artificial intelligence.
Discover the ever-changing, always challenging, and eternally creative profession of graphic design.
Modern Graphic Design with AI will teach you new techniques that will push you beyond your comfort zone. Find out how to utilize AI generators ChatGPT, Firefly, Express, and the Creative Suite’s contextual AI bars in your creative processes.
As a new student of graphic design, you will build up the skills, techniques, and understanding needed to develop appealing visual messages.
Professors can enhance curriculums with the learning objectives, quizzes, AI scenarios, and projects included in this textbook.
Professional graphic designers, enhance your skills by learning more effective methods for selecting colors and utilizing programs to create unique typefaces.
Marketers who produce collateral materials can quickly learn how to develop stunning solutions based on the principles of design. Amplify your creative talent to produce remarkable digital content.
Whether you are a graphic designer, marketer, or student, you will benefit from the explanations of graphic art styles and how to apply them to strengthen your own concepts. The book critiques unsatisfactory examples and exhibits better solutions. Projects including AI scenarios are included to boost your portfolio. This graphic design book provides practical tips and techniques that can enhance any curriculum.
The author Neal Hettinger is a graphic designer and university professor. In markets such as Los Angeles his clients included Nissan Motors, Universal Studios, Paramount Pictures, Adidas, and Pioneer Electronics. Modern Graphic Design with AI is beneficial to all creatives.
AI isn’t about trading creativity for shortcuts; it’s about finding fresh ways to partner with tech to accelerate our ideas and artistry even further.
Christian Bradley
Served as a Chair, Dean, and Instructor of digital art-based degree programs for over twenty years.
This book serves as both a guide and an invitation to embrace the potential of Artificial Intelligence as a collaborative asset—one that not only supports but amplifies the design process.
Dr. Jennifer Woolston
Dean of Arts, English, and Humanities
Oklahoma City Community College
Find out about the New book
“Modern Graphic Design with A.I.”
Effective graphic design is not haphazard.
Each element has a position in relationship to the other elements.
Modern Graphic Design with AI includes practical examples, tutorials, exercises where students demonstrate their understanding of these ideas, learning objectives, and hands-on projects that can add to their portfolios. While a multitude of books go over the same rules and guidelines of graphic design, and other manuscripts teach how to use the software, they do not teach how to creatively design with the software. These concepts go hand in hand in this book.
3: Using the Elements
Explains the elements of graphic design, and the power of lines, shapes, color,space, and textures. Utilizing dimension using lines and shapes. Learning the basics CARP and BULLITS are explained along with examples.
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4: Designing with artificial intelligence tools
Demonstrations followed by prompting Artificial
Intelligence tools such as ChatGPT, Adobe Firefly, Express, Photoshop, and Illustrator to create images.
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7: Logo design with purpose
The essentials of logo design and the purpose of a company brand. Analysis explores the role of forms and lines as
subliminal design components and seven case studies of actual logo designs.
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8: Color by any other name
Covers basic color theory, principles, hues, tones, and the process of selecting colors for design, along with the findings from color research and viewer responses to assist designers
in choosing the correct colors.
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10: Design repeats itself
Many graphic designers lack familiarity with the multitude of styles to use for inspiration. This chapter provides an overview of widely recognized pre-computer art and graphic design styles: Art Nouveau; Constructivism, Art Deco; Pop Art; and Swiss design.
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11: Present day design styles
Clients notice design styles after they have been used for years but graphic designers need to keep up with the contemporary styles. Six distinct styles of the modern era are the focus: Maximalism; Graffiti; Minimalism; Vintage; Flat; and Digitalism.
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13: Marketing Print Design
Explores the distinctions between Flyer and Ad layout and elements, outlines the process of establishing a hierarchy of messages and goals, and delves into the significance of including a call to action.
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14: Internet design fundamentals
Website layout is explained including how to read basic code for reference. Explores the origins and significance terms such as user interface, user experience, and customer experience in the field of design.
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