Modern websites are not built by AI alone.
About the Textbook
Website Design Using AI was written to address a growing gap in higher education:how to teach modern website design without sacrificing foundational design principles, critical thinking, or ethical responsibility.
Rather than focusing on tools alone, this textbook emphasizes:
- Design evaluation
- Visitor intent
- Communication clarity
- Professional judgment
AI is introduced as part of the workflow — after students understand the why behind design decisions.
Website Design Using AI
A Human-Centered Textbook for Higher Education.
AI is changing how websites are built — but not how they should be taught.
Website Design Using AI is a curriculum-ready textbook that teaches website design principles, evaluation, and trust-based SEO while integrating artificial intelligence as a supporting tool — not a replacement for human judgment.
See prompt below.
See prompt below.
Websites are designed through human judgment, visitor intent, and ethical use of AI tools.
BOOK DETAILS
Author: Hettinger
PB ISBN-13: 979-8-9929481-1-0
PB Retail Price: $45.99
HC ISBN-13: 979-8-9929481-2-7
HC Retail Price: $65.99
Publisher: Flint Group Publishers
Publication date: 1/15/26
Pages: 284
Language: English
Product dimensions: 6.0″(w) x .64 x 9.0″(h)
Publisher: Flint Group Publishers
Publication date: January 15, 2026
ASIN: B0GG58GLNB
CATEGORIES
DES007030 DESIGN / Graphic Arts / Commercial & Corporate
COM100000 COMPUTERS / Artificial Intelligence / Generative AI
BUS090010 BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
PB: 1 in Stock | HC: 0 in stock
Shipment delayed due to weather.
Website Design Using AI teaches how websites are designed, evaluated, trusted, ranked, and converted — using AI as a tool, not a decision-maker.
This Book Is Ideal For:
- Graphic Design Students
- Marketing Students
- Advertising
- Professors teaching web or digital design
- Small business owners managing their own sites
- Designers adapting to AI-assisted workflows
- Marketers focused on SEO, clarity, and conversion
Brief overview of the chapters of Website Design Using AI
See prompt below.
See prompt below.
Website Design Using AI aligns with Graphic Design and Digital Media curricula by extending foundational design principles into contemporary web-based communication. The text builds upon prior knowledge of layout, typography, color theory, and visual hierarchy, applying these concepts to the planning, evaluation, and design of effective websites.
Rather than focusing on tools alone, the book emphasizes design thinking, audience intent, clarity of communication, and professional evaluation standards. Artificial intelligence is introduced as a supporting component within the design process, assisting with research, ideation, and refinement while reinforcing the role of human judgment and ethical responsibility.
The book supports program outcomes related to critical thinking, visual problem-solving, digital production, and critique. It complements studio-based instruction by addressing current industry workflows, trust-based SEO, and visitor-first evaluation while maintaining a strong emphasis on design fundamentals and communication effectiveness.
Creatives can now design campaigns themselves.
Prompts used on this page:
A nod to Art Clokey a pioneer in animation by showing creatures and scenic clay like images exiting a computer.
AI Practicum 1} Express Prompt: Closeup photograph of open laptop sitting on a white desk in a white room vertical format.
AI Practicum 2} Express Prompt: surreal wild futuristic wildlife and vegetation growing out of a laptop vertical format.
HI Practicum} Photoshop: Melded images together, added reflection,extended top and bottom of image.
Options to edit the image in Photoshop web.
AI Practicum} Combined images, note Photoshop took the glare off one of the businessman.
AI Practicum} Used AI generative tool in Photoshop
Question Mark photo real
AI Practicum} Express Prompt: Close up of 3D question mark melting in ball of ice in the desert.
Typographical
AI Practicum} Express Prompt: 3D leather artwork of the number 7 on a grey background
Cookies have a purpose
AI Practicum} Express Prompt: Photo of monster eating a cookie and looking at the camera.
AI can do a lot but still need HI
AI Practicum} Firefly Prompt: Create an image of AI generating a website.
Use AI to help rate visitor engagement scores.
Use AI to check website goes live around the world.